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Your site may not really need that great deal of work done to it, since it could just be one apparently small factor that is holding back your growth. That is why an SEO expert USA will review your existing website and your goals and design a custom-made internet marketing approach for you. What makes a skilled SEO consultant? He/she requires a few years of experience in the search industry. A superior SEO consultant will have been monitoring the internet as well as have a plan as to the state of current web rankings in addition to where the web is going in order that you, the client, will be given the preeminent advice as to how to manage your website in the future. Along with the tools at the command of the specialist is the tracking of the rankings on search engines as well as reporting on findings.